Privacy Policy

1. Introduction

BigEar Media ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our advertising platform and services ("Platform"). By using our Platform, you consent to the data practices described in this policy.

We comply with all applicable privacy laws and regulations, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other regional privacy laws.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide when using our Platform:

• Account Information: Name, email address, phone number, company name, billing address, and payment information
• Profile Information: Username, password, and account preferences
• Campaign Information: Ad creatives, landing page URLs, targeting preferences, and budget settings
• Publisher Information: Website URLs, traffic statistics, and payment details
• Communications: When you contact us, we collect the information you provide in your messages

2.2 Information Automatically Collected

When you use our Platform and services, we automatically collect certain information:

• Usage Data: IP address, browser type, device information, operating system, pages viewed, time spent, and clickstream data
• Cookies and Tracking: We use cookies, web beacons, and similar technologies to track user behavior and preferences
• Ad Performance Data: Impressions, clicks, conversions, and other campaign metrics
• Location Data: General geographic location based on IP address

2.3 Information from Third Parties

We may receive information from third-party sources including:

• Payment processors for transaction verification
• Data enrichment services to improve targeting accuracy
• Fraud detection services to prevent invalid traffic
• Ad exchanges and supply-side platforms (SSPs)

3. How We Use Your Information

We use the collected information for the following purposes:

3.1 Service Delivery

• Create and manage your account
• Process and deliver advertising campaigns
• Display ads on publisher websites and apps
• Monitor and report on campaign performance
• Process payments and manage billing

3.2 Platform Improvement

• Analyze usage patterns to improve our Platform
• Develop new features and services
• Optimize ad targeting and performance
• Conduct research and analytics

3.3 Communication

• Send service-related notifications and updates
• Respond to your inquiries and support requests
• Send marketing communications (with your consent)
• Notify you of changes to our policies

3.4 Security and Fraud Prevention

• Detect and prevent fraud, invalid traffic, and abuse
• Protect the security of our Platform and users
• Comply with legal obligations
• Enforce our Terms of Service

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and collect information about Platform usage:

4.1 Types of Cookies

• Essential Cookies: Required for the Platform to function properly
• Performance Cookies: Help us understand how users interact with our Platform
• Functionality Cookies: Remember your preferences and settings
• Advertising Cookies: Used to deliver and measure ad effectiveness

4.2 Cookie Management

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our Platform. Most browsers allow you to:

• View and delete cookies
• Block third-party cookies
• Block cookies from specific sites
• Block all cookies

5. How We Share Your Information

We may share your information in the following circumstances:

5.1 Service Providers

We share information with third-party service providers who perform services on our behalf, including:

• Cloud hosting and storage providers
• Payment processors and financial institutions
• Customer support and communication platforms
• Analytics and business intelligence providers
• Fraud detection and security services

5.2 Advertising Partners

We share information with advertisers, publishers, and ad technology partners to facilitate ad delivery and reporting. This includes aggregated and anonymized performance data.

5.3 Legal Requirements

We may disclose information when required by law or to:

• Comply with legal processes or government requests
• Enforce our Terms of Service and other agreements
• Protect our rights, property, or safety
• Prevent fraud or illegal activities

5.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

6. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication mechanisms
• Employee training on data protection
• Incident response procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

7. Your Privacy Rights

7.1 GDPR Rights (European Users)

If you are in the European Economic Area, you have the following rights:

• Access: Request access to your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data (right to be forgotten)
• Restriction: Request limitation of data processing
• Portability: Request transfer of your data
• Objection: Object to certain data processing activities
• Withdraw Consent: Withdraw consent for data processing

7.2 CCPA Rights (California Users)

If you are a California resident, you have the following rights:

• Know: Request information about data collection and use
• Delete: Request deletion of personal information
• Opt-out: Opt-out of the sale of personal information
• Non-discrimination: Not be discriminated against for exercising your rights

7.3 Exercising Your Rights

To exercise your privacy rights, please contact us at [email protected]. We will respond to your request within 30 days (or as required by applicable law).

8. Data Retention

We retain your information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Maintain business records

When information is no longer needed, we will securely delete or anonymize it.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure that such transfers comply with applicable laws by:

• Using Standard Contractual Clauses approved by the European Commission
• Implementing appropriate safeguards to protect your data
• Ensuring recipients provide adequate levels of protection

10. Children's Privacy

Our Platform is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If we discover that we have collected information from a child, we will promptly delete it.

11. Third-Party Links

Our Platform may contain links to third-party websites and services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Posting the updated policy on our Platform
• Updating the "Last Updated" date
• Sending email notifications for significant changes

Your continued use of the Platform after changes constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Data Protection Officer
BigEar Media
45/F, The Center, 99 Queen's Road Central, Central
Hong Kong
Email: [email protected]
Phone: +852 3698 4500

14. Supervisory Authority

If you are in the European Economic Area and believe we have not addressed your concerns, you have the right to lodge a complaint with your local data protection supervisory authority.